Ltr10

Kid say the funniest things

2012-02-08T02:03:00.001-08:00

A nice perspective into some popular brands….. from a 5 year old.

By Adam Ladd & his daughter

Shipleys Logo Revamp

2011-12-23T11:20:00.001-08:00

Initially, the brief was to create a new identity & produce complete revamp of the existing logo, but sometimes that’s not a good thing, more so with a company that’s recognised and established like Shipleys. The logo was not broke before and it didn’t need fixing it just needed tidying up. So, that’s exactly what we did!

Above: one of the logo ideas we had

We played with the tracking, looked at it upside down, moved from uppercase to lower case and then back to uppercase again. We changed the pantone colours slightly with something that works a little better and also took away the sharpness from the corners to soften and to give them of a more pleasant look.

The result was a logo that was somewhat discerning and discrete, yet quite distinguishable, but more importantly, a logo that the client was thrilled with!

Flickr Link

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The future of T-shirt graphics

2011-12-19T09:10:00.001-08:00

“Fashion comes and goes, but T-Shirts will always be a way to express yourself” ...the guy in the film.

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What’s a cultural influencer?

2011-12-13T02:53:00.000-08:00

Is That A Fish In Your Ear?

2011-11-09T13:51:00.001-08:00

Animated promo for Dan Bellos’ new book , by Matt Young.

Link

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Mad About Fonts...

2011-10-12T10:39:00.001-07:00

"....type is one thing when lying in a compositor’s typecase and altogether a different entity when found on a street sign.."

Link

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Ways of Looking Photography Festival 2011

2011-09-30T03:03:00.001-07:00

Little film on Ways of Looking 2011

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Coca Cola's Digital Content Strategy

2011-09-20T06:19:00.001-07:00

Coca Cola's Digital Content Strategy

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40 Years of Swoosh

2011-08-22T11:06:00.001-07:00

“I wish I could say it was the design of the Swoosh but I don’t think design is necessarily the winner as much as correct usage.” Katy Tisch

Link: Nike 40 Year Anniversary by Steven Heller

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Type Is Everywhere

2011-08-04T03:46:00.000-07:00

A typeface is second fiddle to the message…. & this quote comes to mind…

"Type design is one of the most visible and widespread forms of graphic expression in daily life. It is still not noticed by all readers of newspapers, magazines or books. Nevertheless letter forms reflect the style of a period, and its cultural background. We are surrounded by them everywhere." - Hermann Zapf

Google+ do I need it?

2011-07-26T07:16:00.001-07:00

what do you think?

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... MAD AS HELL..

2011-06-09T13:30:00.001-07:00

Apart from being relevant, it’s also quite nice in the way the words move about. The sound is taken from the 1976 movie ‘Network’ & the typography makes the sobering reality of the words very entertaining. Enjoy.

Network Movie

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Chillax

2011-05-15T12:03:00.001-07:00

Among the many projects run at the Karmand Centre in Bradford, is the Chill Zone. A space created for local young teens to Chill and kick back with their friend. A place where they can play games and take part in activities held in the centre.

This is one of the posters Ltr10 put together for Inspired Neighbourhoods the organisation who manage and deliver the project.

Link

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Logo Sketch

2011-04-25T07:03:00.001-07:00

This sketch is an identity design for a video production company, Mishal Media.

The brief was to create a fresh contemporary logo incorporating the company’s Arab/Sub-continental roots. The Arabic calligraphy text/symbol illustrates its identity and the combination of the text underneath gives more detail to logo design.

This is the final design used with the Calluna typeface.

Via: Ltr10 Flickr photostream

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Write it another way...

2011-04-24T10:47:00.001-07:00

A message being accepted or acknowledged depends on many things. Like the way we are more likely to accept something upon recommendation, rather than it being sold to us. It’s the same with words. We see words everyday, but we are more likely to stop and pay attention longer if they are out the ordinary.

Love the message in this video…Enjoy.

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“Put design into the DNA of the Company”

2010-11-03T02:23:00.001-07:00

Link

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UK’s Longest Graffiti Mural

2010-09-29T01:50:00.001-07:00

Links:

http://victordejesus.co.uk/blog/?p=180

http://www.facebook.com/pages/Bradford/Life-in-the-wall/160497103966585?ref=mf

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What are you driven by?

2010-06-17T03:17:00.001-07:00

One of our favourite viral adverts is the one with the MC Hammer pants, but can’t remember what the ad is for. This is one in a series of ads by Volkswagen, centred on the idea of speed and fun.

These types of adverts are so much better than the direct ones we are all used to seeing. Another great idea from DDB.

Find out more: Link

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